Caroline Hirons Transforms Professional Skincare with Skin Rocks Pro Launch

Introduction: The Skincare Authority Making Waves

Caroline Hirons has long been regarded as one of the most influential voices in the beauty industry. A trained aesthetician and brand consultant with over 700,000 Instagram followers, her bestselling book ‘Skincare’ has established her as a trusted authority. In 2025-2026, Hirons is making headlines once again with significant business expansion that’s reshaping the professional skincare landscape.

Skin Rocks Pro: A Game-Changing Launch

Having launched consumer skincare products under the Skin Rocks brand in 2022, Hirons debuted Skin Rocks Pro at Professional Beauty London in March 2025. This strategic move represents a return to her professional roots. Hirons stated that her heart has always been in the pro world, making this the right time to move into the professional market.

Skin Rocks Pro includes an extended line of professional-exclusive products designed to elevate in-clinic treatments, with formulations tested alongside professional devices. The brand offers exclusives to the professional market, including stronger peels and masks unavailable for retail.

Securing Strategic Investment for Growth

In a major milestone, Skin Rocks secured strategic investment from Redrice Ventures and JamJar, with participation from Saffie Investments, to fuel global expansion. The brand has generated over £10 million in net revenue since launching in 2022, demonstrating impressive growth.

The investment will fuel product innovation, international market expansion, and support Skin Rocks Pro’s development. Hirons will remain the brand’s majority shareholder alongside Managing Director Alexandra Forbes, ensuring continuity of vision.

Empowering Beauty Professionals

With a reach of over 750,000 on Instagram alone, Hirons brings a fresh approach to professional skincare, noting that Skin Rocks has a founder face providing accountability. Educational launches are being conducted in person throughout the UK and Ireland, covering product knowledge, treatment theory, and business elements including visual merchandising and social media.

Conclusion: Significance for the Industry

Caroline Hirons’ expansion into professional skincare represents more than business growth—it signals a shift towards therapist-centric, transparent approaches in the beauty industry. Hirons champions clinical trials and third-party testing over misleading marketing claims, having completed rigorous regulatory compliance. For skincare professionals and consumers alike, this development promises elevated standards, accessible education, and clinically-proven products backed by one of beauty’s most trusted voices. As Skin Rocks Pro continues its rollout throughout 2025-2026, the brand is poised to reshape professional skincare with innovation, quality, and profound educational depth.