Hits Radio’s National Expansion Marks New Era for UK Commercial Broadcasting

Introduction: A Milestone Year for Hits Radio

Hits Radio, one of the UK’s leading commercial radio networks, has cemented its position as a major player in British broadcasting throughout 2025. Operated by Bauer Media, the station has introduced one single national Breakfast show across England and Wales from June 9th 2025, marking a significant shift in its programming strategy. This transformation reflects broader changes in how audiences consume radio content and demonstrates Hits Radio’s commitment to delivering consistent, high-quality entertainment across multiple platforms.

Record-Breaking Audience Growth

The network’s expansion has been accompanied by impressive listener figures. The Hits Radio Network secures an audience of 7.1m (+5.7% YoY), with the national Hits Radio station now reaching 4.7m (+3.3% YoY). These statistics from the first quarter of 2025 underscore the station’s growing appeal to audiences seeking contemporary hit music and engaging presenters. The network’s success is particularly notable given the competitive nature of the UK radio market, where traditional broadcasters face increasing competition from digital streaming services.

Enhanced Regional Coverage

Beyond its national programming, Hits Radio has strengthened its regional presence. In early September 2025, new localised variants of Hits Radio for fourteen areas of England and north Wales began to operate online and on digital radio. This dual approach—combining national content with local news and advertising—allows the station to maintain relevance to regional audiences whilst benefiting from the economies of scale that national programming provides.

Live Events and Audience Engagement

Hits Radio has also invested in live events to connect with listeners. The station hosted Hits Radio Live 2025 in Birmingham on Friday 21st November, featuring performances from major artists. These events serve as powerful marketing tools and help build community around the brand, transforming passive listeners into active participants in the Hits Radio experience.

Conclusion: Significance for UK Broadcasting

Hits Radio’s continued expansion and impressive listener growth demonstrate the enduring appeal of commercial radio in the digital age. The network’s ability to blend national programming with local relevance, combined with strategic live events, positions it well for future success. For listeners across England and Wales, Hits Radio’s evolution means access to consistent, professionally produced content featuring today’s biggest hits. The station’s performance may also influence how other commercial broadcasters approach their programming strategies, potentially reshaping the UK radio landscape in years to come.