This Morning: A British Daytime Television Institution That Continues to Captivate Audiences
The Enduring Appeal of This Morning
This Morning is a British daytime magazine programme that is broadcast on ITV, debuting on 3 October 1988 and broadcast live every weekday from 10:00 am to 12:30 pm across the United Kingdom. For over three decades, the show has established itself as one of the most beloved programmes in British television history, offering viewers a perfect blend of entertainment, information, and companionship during their morning routines.
The daytime programme has aired on ITV for over 35 years, making it one of the longest-running daytime programmes on British television. This remarkable longevity speaks to the show’s ability to adapt to changing viewer preferences while maintaining its core appeal. Winner at the 2025 National Television Awards, This Morning continues to receive recognition for its quality content and engaging presentation.
Current Presenting Team and Format
The show is currently presented by Ben Shephard and Cat Deeley from Monday to Thursday with Dermot O’Leary and Alison Hammond presenting on Fridays. This diverse presenting lineup brings different energies and perspectives to the programme throughout the week, ensuring fresh and varied content for loyal viewers.
The programme features a variety of news, showbiz, fashion, health and beauty, lifestyle, home and garden, food, technology, live phone-ins, and competitions. Recent episodes have showcased the breadth of content, from Richard Davies and Faye Davies-Stevenson from Brecon revealing how they won the lottery twice to cooking segments and celebrity interviews. The show’s ability to seamlessly transition between light entertainment and more serious discussions has been crucial to its enduring success.
Looking Ahead: Changes and Future Prospects
As This Morning continues its impressive run, the programme faces an evolving media landscape. This Morning will move to smaller studios as part of a cost-cutting exercise in January, although no major changes to the look of the programme or presenter line up are expected initially. Additionally, in October 2025, it was announced that Multistory Media would take over production of the series beginning in January 2026, marking a new chapter in the show’s production history.
For British viewers, This Morning remains more than just a television programme—it’s a daily ritual that provides comfort, information, and entertainment. As it continues to evolve while honouring its heritage, the show’s ability to stay relevant ensures that it will likely remain a cornerstone of British daytime television for years to come. Whether discussing the latest celebrity news or offering practical lifestyle advice, This Morning continues to prove why it has earned its place in the hearts of millions of UK viewers.