Wetherspoons Makes Historic European Expansion with New Pubs Opening in 2026

1 January 2026 Business and Economy

Introduction: A Landmark Year for the UK Pub Chain

JD Wetherspoon, one of Britain’s most recognisable pub chains, is embarking on an ambitious expansion strategy in 2026 that marks a historic milestone for the company. Wetherspoon is set to open its first pub in continental Europe, with Castell de Santa Bàrbera opening at Alicante-Elche Miguel Hernández Airport in February 2026. This expansion comes alongside multiple new UK openings, demonstrating the company’s confidence in growth despite challenging market conditions. For customers and industry observers alike, these developments signal Wetherspoon’s determination to extend its affordable dining and drinking model to new markets.

Major Expansion Plans Across the UK and Europe

Wetherspoons is opening eight new locations in 2026, including a new Birmingham pub in partnership with the University of Birmingham’s students union. The Birmingham pub is set to open at Easter 2026 with a brand-new menu, creating job opportunities ideal for students. The chain has also announced plans to open more pubs across Britain in Bristol, Croydon, Stockton-on-Tees, Beaconsfield and Wetherby.

The Spanish airport venture represents the company’s first foray into continental Europe. The new airport offering will serve full English breakfasts, burgers, and pints from 6 a.m. to 9 p.m., and will reportedly also feature Spanish touches such as garlic prawns and Spanish tortilla. Wetherspoon boss Tim Martin says the airport launch has been “a long-time goal”, targeting the significant British tourist traffic through Alicante.

Strong Financial Performance and January Sales

Wetherspoon has reported a rise in operating profit to £146m, with total sales rising 4.5% to £2.1bn, whilst the group now operates 794 pubs. To kick off 2026, Wetherspoon is holding a January sale, including a pint of Worthington’s beer at 99p in more than 600 pubs, running from Friday January 2 until Thursday January 15.

Conclusion: Implications for the Hospitality Sector

Wetherspoon’s expansion strategy demonstrates the chain’s resilience and ambition in a challenging hospitality market. The Spanish airport opening could pave the way for further international growth, whilst partnerships with institutions like universities show innovative approaches to reaching new customers. For consumers, these developments promise more access to Wetherspoon’s value-focused offering, whilst competitors will be watching closely to see if the expansion model proves successful in both domestic and international markets.