Lulu Group’s Retail Empire Expands: Strong Financial Performance and Strategic Growth in 2025

Record-Breaking Performance and Expansion

Lulu Retail Holdings PLC has demonstrated remarkable growth in the first half of 2025, achieving revenue of $4.1 billion, representing a 5.9% year-on-year increase. The company’s EBITDA reached $418 million, up 7.0% YoY, while net profit grew to $127 million, marking a 9.1% increase with a healthy net margin of 3.1%.

Strategic Expansion and Store Network Growth

The retail giant’s success is evidenced by increasing customer engagement, with approximately 690,000 daily shoppers choosing Lulu for its diverse offerings. The company’s expansion strategy remains robust, with seven new stores opened in H1 2025 and an additional four in July, bringing the total store count to 259.

As the leading pan-GCC retailer, Lulu operates across multiple formats, including hypermarkets, express stores, and mini markets throughout the UAE, Saudi Arabia, Oman, Qatar, Kuwait, and Bahrain. The company maintains an omnichannel presence through both physical stores and e-commerce platforms, with the latter supported by a strategic partnership with Amazon in the UAE.

Digital Transformation and Customer Loyalty

The company’s digital initiatives have shown significant progress, with private label segments growing 3.5% YoY in Q2 2025. The loyalty program has experienced substantial growth, adding approximately 1 million members in the recent quarter and reaching a total membership of 7.3 million.

International Expansion and Future Outlook

Beyond retail operations, Lulu Group has diversified its presence across manufacturing, trading, hospitality, and real estate sectors. The group has announced ambitious expansion plans, particularly in India, with planned investments of Rs 30,000 crore by 2025.

Looking ahead, Lulu continues to prioritize new store rollouts, particularly in high-growth markets such as the UAE and Saudi Arabia, with a notable upcoming store opening planned in Madinah for Q1 2025.