Category: Campaigns

Wicked for Good: Transforming Lives through Kindness

19 November 2025

Introduction The concept of ‘Wicked for Good’ has gained traction as communities around the world seek to inspire positive change through acts of kindness and social initiatives. This movement is particularly relevant in today’s tumultuous times, as many face various challenges including social isolation, economic hardship, and mental health struggles. Understanding the importance of kindness […]