Category: Fashion Business

Sweaty Betty Makes Headlines with Bold Marketing and Controversy

9 December 2025

Sweaty Betty’s Innovative Campaign Captures London’s Attention British activewear retailer Sweaty Betty has become a talking point in December 2025, with its latest marketing stunt offering Londoners shelter from the rain through a moving billboard lined with coats from its outerwear collection. The campaign, titled ‘All Good in the Hood’, represents the brand’s continued focus […]