Introduction: Why influencer marketing matters Influencer marketing has become a recognised component of modern social media strategy. As a form of social media marketing, it centres on working with people who have established followings to promote products or services. Its relevance lies in the direct access brands gain to engaged audiences through endorsements, product placement […]
Introduction The McDonald’s Monopoly promotion has captivated customers around the globe since its inception. Launched in 1987, this marketing strategy combines the thrill of a game with the enjoyment of fast food, creating a unique dining experience. It aims to increase sales and encourage customer loyalty, making it not just popular but an essential part […]
Introduction The Care Bear Happy Meal, a delightful collaboration between McDonald’s and the beloved 80s cartoon franchise, has emerged as one of the most anticipated promotions of the year. This nostalgic initiative not only appeals to children who adore the colourful bears and their positive messages but also evokes fond memories for adults who grew […]
