From ITV Player to ITVX: The Evolution of Britain’s Streaming Service
1 January 2026The Transformation of ITV’s Streaming Platform The ITV Player, later known as the ITV Hub, was launched in 2008, marking ITV’s entry into the digital streaming world. For over a decade, this service provided viewers with catch-up television content, evolving through multiple iterations before undergoing its most significant transformation yet. In March 2022, ITV announced […]