Bjorn Borg’s Digital Transformation Powers Growth in 2025 as Sports Fashion Takes Center Stage
8 September 2025Digital Evolution Drives Björn Borg’s Success Björn Borg AB presented its Q2 2025 results on August 15, revealing continued channel transformation with strong e-commerce growth. CEO Henrik Bunge highlighted the quarter’s impressive performance, noting: “We see strong growth in e-commerce, up 26%, and sports apparel, up 45%, during the second quarter of 2025. This confirms […]