Anthea Turner Takes On New Role as Care Home Ambassador

TV Personality Embraces New Chapter in Care Advocacy

Beloved British television presenter Anthea Turner has begun 2026 with a significant new role, having been announced as ambassador for Crystal Care Collection. This appointment marks an important development in the care sector, bringing one of Britain’s most recognisable media personalities into a position focused on raising awareness about quality elderly care.

The 64-year-old presenter, known for her work on Blue Peter and GMTV, will use her public platform to advocate for compassionate care standards. Turner will represent Crystal Care Collection, which operates care homes across the country, including sites in Bexhill and Hastings, as well as facilities in Lichfield and Clitheroe.

A Mission Rooted in Community and Wellbeing

In her new role, Anthea will help shine a spotlight on the exceptional standards of care, community, and wellbeing provided across Crystal Care Collection’s care homes. The organisation provides residential, dementia, and respite care with an all-inclusive fee to residents across its network of facilities.

Speaking about her appointment, Turner expressed genuine enthusiasm for the position. “Quality care is one of the most important pillars of later life, and a strong sense of community within a care home can transform lives,” she said, adding that she hopes “to witness first-hand the incredible care provided within each of their communities every day”.

As part of her ambassadorial role, Ms Turner will visit care homes, meet residents and staff and take part in campaigns promoting the group’s values.

Perfect Alignment of Values and Advocacy

Crystal Care Collection’s leadership has welcomed Turner’s involvement with enthusiasm. Liz Walker, Managing Director for Crystal Care Collection homes in the north of England, stated: “We are thrilled to welcome Anthea Turner as part of the Crystal Care Collection family. Her enthusiasm, warmth and genuine compassion align perfectly with our values”.

This appointment reflects Turner’s ongoing commitment to promoting positive living and health awareness, building on her previous advocacy work around osteoporosis and healthy living. For the care sector, having such a high-profile ambassador could help shift public perceptions and highlight the vital importance of quality care for elderly residents across Britain.