Chloe Ferry’s New Chapter: Love, Business Success, and Continued Growth in 2025

A New Romance Blooms

Reality TV star Chloe Ferry has officially confirmed her relationship with Alex Swinney, a wealthy property developer from Northumberland. The announcement came through Instagram during her 30th birthday celebration in Las Vegas, where the couple shared intimate photos together.

Alex Swinney is well-established in his own right, known for his successful property development projects in Northumberland, including the transformation of a historic block into Airbnb apartments. He also maintains connections with familiar Geordie Shore personalities like Marty McKenna and Scotty T.

Business Empire Expansion

Ferry’s business ventures have become a major focus of her career. She currently operates Chloe Ferry Cosmetics and The Beaute Lounge Newcastle, demonstrating her serious commitment to entrepreneurship. These aren’t mere side projects but represent significant investments of time and effort.

With over 6 million followers across Instagram and Snapchat, Ferry has leveraged her social media influence for major brand partnerships. She has recently been appointed as the UK brand ambassador for German Donner Kebab, while continuously expanding her brand portfolio empire.

Television Legacy and Evolution

Ferry’s journey to fame began on MTV’s Geordie Shore, which continues to be one of MTV’s most popular shows with over 1.3 million UK viewers. Her television career has included appearances on Celebrity Big Brother (2017), Ex on the Beach (2017), BBC’s Hot Property (2022), and most recently, Help! My House is Haunted (2024).

Looking Ahead

Chloe Ferry’s transformation from reality television participant to successful business owner represents a significant personal and professional evolution. This journey is particularly noteworthy as we approach 2024, highlighting her growing financial success and business acumen.