Super Bowl LX Returns to the Bay Area: Santa Clara’s Levi’s Stadium to Host NFL’s 60th Championship Game

Bay Area Gears Up for Super Bowl LX

Super Bowl LX, the upcoming American football championship game of the National Football League (NFL) for the 2025 season, will be played at Levi’s Stadium in Santa Clara, California.

This historic event marks the third Super Bowl to be held in the San Francisco Bay Area and the second at Levi’s Stadium, following Super Bowl 50 a decade prior.

Broadcasting and Entertainment Plans

NBC will televise the event nationally, with a unique scheduling coinciding with the 2026 Winter Olympics in Milan and Cortina d’Ampezzo, Italy. The network is offering bundled commercial packages covering the Super Bowl, Olympics, and NBA All-Star Game, with a base rate of $7 million for a 30-second advertisement.

Regional Preparation and Impact

As preparations begin, Bay Area officials are learning from past hosts to ensure a world-class experience for fans, teams, and visitors, with a particular focus on seamless travel, efficient accommodations, and showcasing the Bay Area’s cultural diversity.

‘Our presence at Super Bowl LIX in New Orleans has not just been about learning and planning – it’s also about making a statement that the Bay Area is ready,’ stated Janmohamed, adding that the region’s innovation and creativity will help create an unprecedented Super Bowl experience that will leave a lasting legacy for the entire region.

Championship Outlook

As the 2025 NFL season approaches, the defending champion Philadelphia Eagles will aim to repeat their success, while the Kansas City Chiefs seek to reclaim the Lombardi Trophy. Other strong contenders include the Buffalo Bills and Baltimore Ravens in the AFC, while the NFC could see competition from the Detroit Lions, Washington Commanders, Tampa Bay Buccaneers, and the hometown 49ers.

2026 will be an unprecedented year of major sports events in Santa Clara and the Bay Area, with the city thrilled to be the home venue for both Super Bowl LX and the FIFA World Cup in the same year.