Eightco Holdings Revolutionises Corporate Treasury with Landmark Worldcoin Strategy

9 September 2025 Business Development

Historic Stock Surge and Strategic Transformation

Eightco Holdings has stunned Wall Street with one of the most remarkable stock increases in recent memory, with shares rising as much as 5,000% intraday before settling at a 3,000% gain.

Groundbreaking Treasury Strategy

The company has announced a private placement for approximately 171,232,877 shares of common stock at $1.46 per share, aiming to generate $250 million in gross proceeds. Additionally, Eightco issued 13,698,630 shares to BitMine Immersion at the same price point, securing an additional $20 million.

The company plans to use Worldcoin (WLD) as its primary reserve asset. Worldcoin, co-founded by OpenAI CEO Sam Altman in 2019, aims to create a global identity system by getting people to have their irises scanned in exchange for free cryptocurrency and a digital ID.

Leadership Changes and Future Outlook

Daniel Ives, a senior equity analyst at Wedbush Securities, will serve as board chairman. The company will also undergo a rebranding, changing its Nasdaq ticker symbol to “ORBS” beginning Thursday, reflecting its integration with Worldcoin’s Orb verification system.

Looking ahead, the company is actively seeking new opportunities to expand its portfolio of technology solutions within the e-commerce ecosystem through strategic acquisitions. Through this combination of innovative strategies and focused execution, Eightco aims to create significant value and growth for its portfolio companies and stockholders.

Market Impact and Industry Trends

This move highlights a broader trend of smaller publicly traded firms shifting their treasury holdings into cryptocurrencies and blockchain-linked assets. While the combination of speculative crypto enthusiasm, insider rebranding, and high-profile leadership changes has created a perfect storm for short-term momentum, the company’s ability to maintain investor trust and translate its new digital strategy into long-term value will determine if this surge is more than just another speculative bubble.