Rose Industry Transformation: AI, Sustainability, and Market Growth Shape the Future of Global Rose Trade

9 September 2025 Business Development

The Blooming Future of Roses

The global rose market is on a trajectory of remarkable growth, projected to reach USD 1,180.65 million by 2033 from USD 560.03 million in 2024, advancing at a CAGR of 8.64%. This substantial expansion reflects the enduring appeal and evolving nature of the rose industry.

Technology and Innovation Reshape Rose Cultivation

Artificial Intelligence (AI) is revolutionizing the global rose market, transforming various aspects from cultivation to sales. Advanced AI technologies are now enabling growers to monitor plant health, predict growth patterns, and optimize watering and fertilization schedules, resulting in improved yield and quality of roses.

In the research and development sphere, AI algorithms are being employed to create new rose varieties by predicting successful cross-breeding outcomes. By leveraging biotechnology and genetic research, companies are creating roses that cater to specific market demands, such as low-maintenance plants for urban consumers or fragrant blooms for luxury segments.

Sustainability Takes Center Stage

Sustainability has become a cornerstone strategy for key industry players. Companies like Kordes Roses are emphasizing eco-friendly practices by developing disease-resistant varieties that reduce the need for pesticides. Similarly, David Austin Roses has incorporated sustainable cultivation techniques to appeal to environmentally conscious consumers.

Market Dynamics and Regional Growth

Europe currently leads the rose market with a 35.3% share, driven by high imports and strong gifting traditions. The Asia Pacific region is experiencing the fastest growth with a 9.7% CAGR, fueled by rising incomes, weddings, and online retail demand. Meanwhile, North America maintains steady growth, with Latin America supplying 75% of U.S. roses, primarily from Colombia and Ecuador.

Future Outlook

The integration of roses into wellness and cosmetic industries presents another promising avenue for market growth. The World Health Organization acknowledges the therapeutic benefits of natural ingredients, with rose extracts increasingly used in skincare, aromatherapy, and herbal remedies. As the industry continues to evolve, the combination of technological innovation, sustainable practices, and diverse applications suggests a flourishing future for the global rose market.