Thomas Skinner: From Reality TV Star to Political Influencer and Strictly Contestant
Rising Star Takes Centre Stage
Thomas Skinner, the breakout star from The Apprentice 2019 who became famous for his signature catchphrase ‘bosh’, has been announced as the latest celebrity to join Strictly Come Dancing 2025.
From Business to Ballroom
The British entrepreneur has built an impressive empire from his humble beginnings as a market trader, leveraging his infectious charisma and no-nonsense attitude that won over fans during his Apprentice appearance. His current estimated net worth stands at £2 million, achieved through his booming mattress business, lucrative endorsements, and various investments.
Political Ambitions and Controversies
In 2025, Skinner made headlines speaking at the ‘Now and England’ conference, organized by the Roger Scruton Legacy Foundation, where he delivered a speech titled ‘The England I Love’, calling for improved childcare and increased police powers. His growing influence has caught the attention of political circles, with the Conservative Party viewing him as part of a potential ‘posh-bosh alliance’ to connect with working-class voters, while the Reform Party has shown interest in gaining his support. He has even received an offer from Dominic Cummings to stand as an independent candidate for Mayor of London.
Social Media Influence and Personal Life
Skinner has established himself as a powerhouse digital presence by maintaining authenticity rather than perfection. His catchphrase has become a cultural stamp, and his lifestyle content embraces finding joy in everyday moments. As a family man, his content regularly features his children, wife, and casual family life, showcasing simple pleasures like barbecues and DIY projects rather than luxury lifestyle content.
Looking Ahead
Regarding his upcoming Strictly appearance, Skinner expressed being “beyond excited” to join the show, stating: “I’ve tackled the boardroom and some big breakfasts in my time, but stepping onto the dance floor under that glitter ball is next-level stuff”. With his recent hint at “giving it a go in politics” and what the New Statesman described as his “simple, stirring, populist” approach, 2025 could mark a transformative year for this emerging public figure.