Haru Urara: Japan’s Beloved ‘Shining Star of Losers’ Passes Away at 29

A Cultural Icon’s Final Chapter

Haru Urara, the legendary Japanese racehorse, passed away on September 9, 2025, at Matha Farm in Onjuku, Chiba Prefecture. The beloved mare died shortly after dawn while surrounded by staff members, with the cause reported to be colic.

The Legacy of the ‘Lovable Loser’

Haru Urara gained national popularity in Japan as a symbol of perseverance and tenacity, famously completing her racing career with an unprecedented record of 0 wins and 113 losses.

Known for wearing her distinguishing pink Hello Kitty mask, she captured the nation’s heart as a symbol of resilience, embodying a never-say-die attitude that resonated with many Japanese citizens during difficult times.

Cultural Impact and Economic Influence

During Japan’s ‘Lost Decade’ financial recession, which left thousands jobless and many businesses struggling, Haru Urara’s story became particularly significant. The Kochi Racecourse, which was facing potential closure due to financial difficulties, saw record-breaking attendance with over 13,000 spectators coming to watch her race, generating over 500 million yen in bets on her race alone.

Her impact extended beyond racing, as her betting tickets became popular good-luck charms (o-mamori), particularly for protection against traffic accidents. The Kōchi Prefecture Horse Racing Association even offered a special service to stamp betting tickets related to Haru Urara.

Modern Legacy

In recent years, Haru Urara’s legacy lived on through her appearance as a character in both the anime and game versions of Umamusume: Pretty Derby. Her enduring popularity was evident when, in July 2025, a tweet about donating ryegrass to her went viral, causing the donation website to crash due to overwhelming response.

While she may never have been considered a great racehorse in terms of victories, Haru Urara’s impact on Japanese culture during one of the country’s darkest economic periods has secured her place as one of the most significant figures in Japanese racing history.