New York Post’s Bold Expansion: From Manhattan to Hollywood with California Post Launch

Historic Newspaper Makes Strategic Western Move

The New York Post is making a bold move westward with the announcement of a sister publication, The California Post, set to launch in early 2026. The new tabloid will operate under the New York Post Media Group, a Murdoch-owned News Corp subsidiary that oversees The New York Post, Page Six, and Decider.

The California Post will maintain the distinctive style that New York Post readers have come to expect, featuring local and entertainment news, sports reporting, and the signature pun-laden covers, all with a California focus. Notably, the publication will include a daily print edition.

Strategic Timing and Market Opportunity

The expansion comes at a crucial time in California’s media landscape, where newspapers have faced significant challenges. The state has lost one-third of its newspapers since 2005, as publications nationwide grapple with declining ad revenue and rising production costs.

The new venture aims to challenge established entertainment industry publications in Hollywood’s backyard, while also covering California’s role as “the epicenter of entertainment, the AI revolution and advanced manufacturing — not to mention a sports powerhouse.”

Digital Evolution and Current Status

As America’s oldest continuously published newspaper, the New York Post has successfully maintained its relevance in the digital age, attracting 80 million unique visitors globally per month. However, like many publishers, it has faced challenges in growing its programmatic revenue amid a complex ecosystem of intermediaries.

Recent data shows positive momentum for the publication’s digital presence, with nypost.com’s global ranking improving from 422 to 409 over the last three months, and web traffic increasing by 2.32% compared to the previous month.

Looking Ahead

The New York Post remains a financial powerhouse with an estimated net worth of around $1 billion, demonstrating its enduring influence and adaptability. This valuation reflects the publication’s success in developing diverse revenue streams, including advertising, subscriptions, and digital content, while adapting to changing market dynamics and consumer preferences.