Piers Morgan’s Digital Revolution: The Controversial Journey from Television to YouTube Dominance

A New Chapter in Digital Media

Piers Morgan’s talk show ‘Piers Morgan Uncensored’ has undergone a significant transformation, moving from traditional television on TalkTV to become a YouTube-exclusive program as of February 19, 2024.

The shift to YouTube was driven by Morgan’s desire to break free from the ‘unnecessary straitjacket’ of television scheduling and build a global audience. The move appears strategic, given that his YouTube channel boasts 2.3 million subscribers, compared to television viewership that had dwindled to mere tens of thousands.

Controversial Success

Morgan frequently highlights his show’s impressive viewership metrics, which are transparently displayed under each video. Recent content has consistently achieved between one to four-and-a-half million views per episode, positioning him as a major player in the news and interview space on YouTube – second only to Joe Rogan in terms of reach.

Recent Controversies and Criticism

However, the show has faced significant criticism, with some accusing it of taking a ‘sharp and troubling descent into overt antisemitism’ by platforming controversial figures. Morgan’s interviewing style has also come under scrutiny, with critics pointing to his tendency to shout over guests and his perceived hostility toward certain viewpoints.

Business Impact and Future

Looking ahead, Morgan’s contract runs until March, after which he will take full control of his YouTube channel through his Wake Up Productions outfit. He has secured a four-year revenue-sharing deal with News Corp, maintaining his ties with the Murdoch media empire while pursuing his independent digital venture.

Conclusion

Operating from the prestigious News Building near The Shard skyscraper in London, Morgan’s latest reinvention has established him as a significant figure in the new-media landscape, with ambitions to build his platform into a major digital brand.