Doja Cat’s ‘Vie’: A Fresh Pop Direction After ‘Scarlet’ Success

A New Chapter in Doja Cat’s Musical Journey

Doja Cat is set to release her fifth studio album ‘Vie’ on September 26, 2025, through Kemosabe and RCA Records. The album represents her return to pop music, featuring themes of love, romance, and sex, with an ’80s-inspired sound.

The Making of ‘Vie’

The album was recorded over three years at Miraval Studios in Correns, France. Doja announced the album’s completion on July 21, 2025, revealing in V magazine that it will be more pop-driven than her previous album Scarlet.

Innovative Marketing and Fan Engagement

A unique element of the album’s promotional strategy is the ‘Vie Hotline,’ launched on August 7, 2025. By calling +1 (747)-246-7262, fans can experience an interactive soundscape featuring Doja Cat’s playful voice prompts discussing themes like jealousy, intimacy, and trust.

New Music and Tour Plans

The album’s lead single, ‘Jealous Type,’ was released on August 21, 2025, and was debuted live at the Outside Lands festival. Supporting the album, Doja Cat will embark on the Ma Vie World Tour, starting November 18, 2025, in Auckland and concluding December 21, 2025, in Kaohsiung, with more dates to be announced.

Evolution from Previous Success

This new direction follows the success of her fourth album ‘Scarlet,’ which debuted at number four on the Billboard 200 and produced her first solo number one single ‘Paint the Town Red.’ The new era’s visual identity embraces an ’80s-inspired aesthetic, complete with Marc Jacobs fashion partnerships and floral-laden cover art, setting the stage for what promises to be an ambitious multimedia rollout.