Laufey Breaks Records with ‘A Matter of Time’: Jazz’s New Voice Reaches Mainstream Success

A Groundbreaking Achievement for Jazz

Icelandic singer-songwriter Laufey has achieved a remarkable milestone with her third album ‘A Matter of Time’ debuting at number 4 on the U.S. Billboard 200, marking her first top 10 appearance on the chart. The album opened impressively with 99,000 equivalent album units sold, including 71,000 album sales.

The achievement is particularly significant as it represents the highest debut for a jazz album since Michael Bublé’s ‘Love’ in 2018. The album has also claimed the top spot on multiple charts, including Vinyl Albums, Jazz Albums, Traditional Jazz Albums, and Independent Albums.

Evolution of an Artist

With ‘A Matter of Time,’ Laufey has evolved beyond her earlier focus on jazz preservation, exploring a more vulnerable and emotionally expressive side. The album, produced in collaboration with longtime producer Spencer Stewart and Aaron Dessner of The National, delves into themes such as friendship breakups, apprehension about love, and personal introspection.

At 26, the Icelandic-Chinese artist has become an unexpected ambassador for jazz and bossa nova among Gen Z listeners. Her rise to prominence has been meteoric, garnering over six million Instagram followers, winning a Grammy Award, and establishing herself as a fashion world favorite.

Impact and Recognition

Laufey’s previous album ‘Bewitched’ (2023) earned her the Best Traditional Pop Vocal Album award at the 66th Annual Grammy Awards (2024), with its single ‘From the Start’ achieving notable success in Canada, New Zealand, and the United Kingdom.

Critics, including editors from the Washington Post and Music Business Worldwide, have noted Laufey’s crucial role in revitalizing jazz for younger generations. Described as a ‘TikTok jazz ambassador’ by The Sydney Morning Herald, she has created a blueprint for jazz’s success in today’s music industry, helping to push the genre back into the mainstream scene.

Looking Ahead

Laufey’s influence continues to grow as she embarks on a series of concerts and festivals across North and South America throughout 2025, including collaborations with symphony orchestras. Her upcoming performances include shows in Mexico City and São Paulo’s Popload Festival.