Rumble’s Evolution: From Video Platform to Multi-faceted Media and Technology Company

Rumble’s Impressive Growth and Strategic Evolution

Rumble, the Toronto-based video platform and cloud services business with U.S. headquarters in Longboat Key, Florida, was founded in 2013 by Chris Pavlovski, a Macedonian Canadian technology entrepreneur.

In its latest financial results for Q1 2025, Rumble demonstrated significant growth with revenue reaching $23.7 million, marking a 34% increase compared to the previous year. The platform maintained a strong user base with 59 million monthly active users in the first quarter of 2025.

Strategic Initiatives and Platform Innovation

The company recently unveiled Rumble Live, an innovative linear livestreaming lineup that provides viewers with continuous content throughout the day. This new format utilizes Rumble Raiding technology to seamlessly transition audiences between shows. This strategic positioning represents a significant evolution, blending traditional media approaches with digital platform capabilities, strengthening Rumble’s competitive position against larger video platforms.

The platform has secured key partnerships with major brands including Netflix, Crypto.com, and Chevron, while expanding its cloud business to include government and sports clients such as El Salvador and the Tampa Bay Buccaneers. The company is also developing the Rumble Wallet, scheduled for release later this year to support international expansion.

Cryptocurrency and Financial Developments

In a significant move into cryptocurrency, Rumble recently added 188 Bitcoin to its treasury at approximately $91,000 per coin, implementing a previously announced strategy to allocate up to $20 million to Bitcoin. The company views this investment as both a strategic move and a potential hedge against inflation, according to CEO Chris Pavlovski.

Future Outlook

Looking ahead, Rumble is progressing toward Adjusted EBITDA breakeven in 2025. With new capital secured from Tether, the company has increased flexibility to invest in initiatives that could accelerate and expand its business. The platform’s ability to secure exclusive creator commitments and implement innovative technologies like Rumble Raiding demonstrates its focus on maximizing user retention and session duration, positioning it as a significant player in the digital content space.