BBC Games Transform Digital Entertainment with Fresh Interactive Experiences
BBC Studios Leads Gaming Innovation
BBC Games continues to reshape the digital entertainment landscape through strategic partnerships and cutting-edge interactive experiences. The Games & Interactive Team for BBC Studios crafts multi-platform interactive entertainment that captures imaginations and engages global audiences. This commitment to innovation has positioned BBC as a key player in the family gaming sector, moving beyond traditional broadcasting into immersive digital experiences.
Major Partnership Brings Bluey to Interactive Gaming
In a significant development for family entertainment, BBC Studios partnered with Nex to launch Bluey: Bust-a-Move, an interactive, motion-powered game inspired by the Emmy Award-winning animated series. Available exclusively on Nex Playground, the title invites families to laugh, dance, and play together through mini-games inspired by iconic Bluey episodes. The game features activities such as Magic Asparagus, Fancy Restaurant, and Squash, encouraging physical movement and family interaction.
Marina Mello, Global Director of Gaming & Interactive at BBC Studios, stated that partnering with Nex was a natural fit as gaming has the power to bring families closer together. This collaboration exemplifies BBC’s strategic approach to gaming, prioritising shared experiences that transform screen time into active play time.
Broadcasting Excellence Continues
Beyond interactive gaming, BBC maintains its strong presence in sports broadcasting. BBC Sport NI announced eight Sports Direct Premiership games to be streamed live in the coming weeks, demonstrating the broadcaster’s continued commitment to delivering quality sports content. BBC’s live football coverage includes the FA Cup, Northern Ireland, Scotland and Wales FIFA World Cup 2026 qualifiers and friendlies, plus matches from the WSL and Women’s Champions League.
The Future of BBC Gaming
BBC’s gaming strategy reflects broader industry trends toward family-oriented, physically active entertainment. The team collaborates with uniquely talented partners to expand BBC brands’ presence in games and interactive entertainment. This approach ensures beloved BBC properties reach audiences through innovative formats whilst maintaining the quality and values associated with the broadcaster.
For families seeking quality entertainment that combines fun with physical activity, BBC’s gaming initiatives offer compelling alternatives to traditional passive screen time. The success of projects like Bluey: Bust-a-Move signals BBC’s growing influence in the interactive entertainment sector, promising exciting developments ahead.