George Clarke Brings Social Media Stardom to Strictly Come Dancing 2025

Introduction: A New Era for Strictly Come Dancing

In August 2025, Clarke was announced as a contestant on the twenty-third series of Strictly Come Dancing, marking a significant moment for the beloved BBC show. George, also known as George Clarkey, is a British YouTuber, podcaster and social media star known to millions online, with millions of followers across YouTube, TikTok, and Instagram drawn to his authenticity and sharp comedic voice. His participation represents the BBC’s continued effort to attract younger audiences whilst maintaining the show’s traditional appeal.

From Online Content to the Ballroom

George Clarke’s podcast and YouTube fans were excited to hear that he was on the celebrity call list for the 2025 series, and we now know he’s going to be dancing with Strictly newcomer Alexis Warr. He also co-hosts The Useless Hotline Podcast, which has proven so popular it has led to a series of live shows across the UK. Despite some initial backlash from traditional Strictly viewers questioning his celebrity status, Clarke admitted he “expected” some to question his involvement, taking the reaction in his stride.

Performance and Competition Success

Clarke’s journey on the show has exceeded expectations. Going into the first live episode, the bookies are offering odds of him being second most likely to win the series, just behind Emmerdale actor Lewis Cope. George Clarke has been replaced as the favourite to win Strictly Come Dancing 2025, after leading the line-up for weeks, though he remains a strong contender. The pair have delivered memorable performances, including a K-Pop-inspired Couple’s Choice routine and an impressive Tango that earned high praise from judges.

Conclusion: Bridging Generations on Prime Time Television

George Clarke’s participation in Strictly Come Dancing 2025 highlights the evolving landscape of British entertainment, where digital influencers and traditional television increasingly intersect. His journey demonstrates that talent and personality can transcend platforms, bringing fresh audiences to established formats. As the competition intensifies, Clarke’s ability to adapt from creating online content to mastering ballroom routines under intense pressure showcases the versatility of modern content creators. Whether he lifts the Glitterball Trophy or not, his presence has undeniably sparked important conversations about representation and the future of prime-time entertainment.