Olivia Attwood Cements TV Status with Major Brand Deal and New Shows

From Reality TV to Broadcasting Powerhouse

Olivia Attwood, once known for her stint on the third series of ITV’s Love Island, is making headlines again—this time for stepping into a role many are calling the ‘new Holly Willoughby.’ The 34-year-old presenter has secured multiple high-profile opportunities in 2026, solidifying her position as one of British television’s most sought-after personalities.

Major Garnier Partnership Announced

Olivia Attwood has signed a six-figure partnership with Garnier for 2026, marking a significant commercial milestone as her television career continues to gather momentum. The agreement will see Attwood front Garnier’s new Good hair colour range, set to launch in February, placing her among the brand’s most high-profile UK ambassadors. The deal carries particular significance as the brand has long been associated with Holly Willoughby, who became the face of Garnier Nutrisse in 2015 and held the role for more than a decade.

Expanding Television Portfolio

Beyond commercial endorsements, Attwood continues to expand her presenting credentials across ITV. Olivia Attwood’s smash hit series about the world of selling sex online returns at 10.05pm on Sunday, January 18 2026. The fourth series of Getting Filthy Rich promises to be the most dramatic yet, featuring interviews with high-profile celebrities including Katie Price and Kerry Katona.

Additionally, hosted by Olivia Attwood, The Heat sees ten ambitious chefs travel to Barcelona, working under multi Michelin Star award-winning chef Jean-Christophe Novelli. The new reality format for ITV2 blends culinary competition with real-life drama, showcasing Attwood’s versatility as a presenter.

Rising Star at ITV

Attwood’s commercial success follows growing interest from ITV executives after her guest-hosting stint on This Morning alongside Dermot O’Leary in summer 2025. Viewer feedback was largely positive, with many praising her ease on live television. Now 34, Attwood has steadily expanded her profile through factual documentaries and regular appearances on Loose Women, positioning herself as a familiar daytime presence with crossover commercial appeal.

What This Means for British Television

Attwood’s trajectory demonstrates the evolving landscape of British television, where reality TV alumni are increasingly transitioning into mainstream broadcasting roles. Her success reflects both personal ambition and changing audience preferences, as viewers embrace presenters who bring authenticity and relatability to their screens. With major brand partnerships and diverse programming under her belt, Attwood’s influence in UK media looks set to grow significantly throughout 2026 and beyond.