As Ever: Vintage Label and Meghan Markle’s Lifestyle Brand

Introduction

As Ever has emerged as a name shared by distinct creative ventures, making it relevant to fashion shoppers and lifestyle followers alike. The overlap highlights how brand names can travel across industries — from handmade vintage-inspired clothing to celebrity-backed artisanal food and home goods — and why consumers and retailers watch such launches closely. Understanding the separate origins and recent activity under the As Ever name helps readers navigate announcements, product drops and where to buy.

Main developments

Independent fashion label

One iteration of As Ever is a New York City clothing label founded in 2013 by husband-and-wife team Mark Kolski and Astrid Dahl. That As Ever specialises in handmade, vintage-inspired pieces designed for longevity and is stocked at outlets such as Oroboro Store in New York. The label emphasises craft and timeless design, positioning its garments as items meant to be worn and passed down.

Meghan Markle’s lifestyle brand

Separately, As Ever is the name of a lifestyle company launched by Meghan Markle on 4 March 2025. This As Ever debuted with a focus on artisanal food products and quickly built a reputation for highly covetable releases that, according to reports, sell out almost instantly. Offerings have ranged from jams and candles to a notable chocolate collaboration with Los Angeles chocolatier Compartés. In an Instagram video shared on 18 February, Meghan explained the meaning behind the name. Additional limited drops have followed: on 13 January 2026 the brand launched a limited-edition bookmark featuring calligraphy by Meghan and the As Ever logo, described as a personal symbol tied to her relationship with Prince Harry. The company also announced a Valentine’s Day 2026 collection due to launch on 31 January, including Strawberry Spread Dark Chocolate, Raspberry Spread Dark Chocolate, White Chocolate Flower Sprinkles and Milk Chocolate Shortbread Cookies.

Conclusion

The shared name highlights two distinct approaches to craft and commerce: a small-scale clothing atelier rooted in vintage design and a high-profile lifestyle venture driven by limited-edition food and home goods. For consumers this means checking provenance and stock sources when seeking As Ever products. For the market, expect continued rapid sell-outs from celebrity-backed drops and steady interest in artisanal fashion pieces. Both uses of the name underline ongoing demand for tactile, well-made goods in their respective categories.