The Birthday Draw: New £1 Million Weekly Prize Draw Launches in the UK

Introduction: A Fresh Approach to Prize Draws

ITV and Global have joined forces to launch a new weekly £1 million prize draw, with online entry starting from £1. The Birthday Draw represents a significant development in the UK’s entertainment landscape, positioning itself as a competitor to established draws like the National Lottery. What makes this initiative particularly relevant is its personal approach to entries and the backing of two of Britain’s most trusted media brands.

How The Birthday Draw Works

To take part, players choose a date that is meaningful to them, their initial and a colour to create a personal entry, with entries priced from £1. The first draw opens on Monday 12 January 2026 and closes on Sunday 25 January, with the first draw result announced on Thursday 29 January. Draws will then be held weekly, and winners will be announced online.

Players can enter online at www.thebirthdaydraw.com or by post, with the option to buy one-off entries or take out a subscription for automatic entry, which gives extra perks such as exclusive monthly draws, a chance for entrants to win £100 on their actual birthday, and for online subscribers, a weekly discount when taking 12 entries or more.

A Partnership of Trusted Brands

ITV, as the UK’s biggest commercial broadcaster, brings a long heritage in interactive entertainment and competitions, and Global, the UK’s largest audio & outdoor company, adds national scale across radio, audio, out-of-home and digital platforms. Together, ITV and Global are supporting the launch with significant media investment to build awareness of the new draw right across the UK.

Conclusion: A Personal Way to Dream Big

The Birthday Draw offers British audiences an innovative and personalised approach to prize draws. With its accessible £1 entry point and the personal connection each ticket creates, it could become a regular fixture in UK households. The Birthday Draw operates within all relevant regulatory requirements, providing reassurance to participants. Whether it achieves its ambition of becoming one of the UK’s favourite draws remains to be seen, but the combination of a massive jackpot, personal meaning, and trusted brand backing gives it a strong foundation for success in 2026 and beyond.