Interactive Investor Enhances Services with New Pricing and Educational Tools
Introduction: A Major Player in UK Investment
Interactive investor (ii), the UK’s second-largest investment platform and leading flat-fee provider, continues to strengthen its position in the retail investment market with significant updates to its services. With over 450,000 customers, the platform owned by Aberdeen Group is making strategic moves to enhance value for investors whilst maintaining its commitment to transparent, flat-fee pricing.
New Pricing Structure Launches February 2026
Interactive investor announced its new pricing, which comes into effect from 1st February 2026. The new pricing comprises three simple plans (Core, Plus, Premium), each giving investors all-in-one access to ii’s range of award-winning investment accounts: a Stocks & Shares ISA, Personal Pension, and Trading Account. Core costs £5.99 per month for up to £100,000 invested, whilst Plus is £14.99 per month with no investment limit, representing improved value particularly for investors with portfolios between £50,000 and £100,000.
Investment Coach and Educational Initiatives
Addressing investor confidence concerns, interactive investor launched Investment Coach, a new educational tool to help empower and build investor confidence. This initiative comes as stress of managing investments discourages almost half of investors, highlighting the platform’s commitment to supporting retail investors beyond just providing trading services.
Market Performance and Strategic Decisions
The average ii customer has seen their portfolio grow by 33.1% over five and a half years, beating the aggregated performance of funds in the IA Mixed Investment 40-85% Shares sector (27.3%). However, the platform faced controversy when Interactive Investor became one of the latest well-known names to abandon the government-backed retail investment campaign, with the withdrawal driven by cost implications of participating.
Conclusion: Positioning for Future Growth
Interactive investor’s strategic updates demonstrate its commitment to remaining competitive in the evolving investment platform landscape. The simplified pricing structure and enhanced educational tools position the platform to serve both novice and experienced investors more effectively. For UK investors seeking a comprehensive, flat-fee platform with access to over 40,000 global investments, these changes represent a significant step forward in making wealth building more accessible and transparent. As the platform continues to innovate whilst maintaining its core flat-fee philosophy, it reinforces its position as a major alternative to percentage-based pricing models that can erode long-term returns.