Greggs launches permanent Chicken Roll at £1.35

Introduction: Why the Greggs chicken roll launch matters

Greggs has announced the addition of a new Chicken Roll to its core menu, a move that will interest regular customers and high street food observers alike. The launch is notable because it turns a popular limited-time idea into a permanent offering, signalling Greggs’ continued investment in its roll range and everyday value pricing. For shoppers who follow product updates or track nutrition and price points, the new roll provides clear, verified details on cost and calories.

Main details: Launch, price and positioning

The Greggs chicken roll launch is scheduled for Thursday, 9 April. The bakery will make the Chicken Roll available as a permanent menu item at a price of £1.35. Greggs describes the move as an expansion of its popular roll range; the Chicken Roll completes what the company calls its “iconic roll trilogy,” joining other fan-favourite rolls already on sale.

Product type and calorie information

According to published information, the new roll contains 305 calories. Media coverage has referred to it as a chicken sausage roll in some reports, while Greggs presents it as a chicken version that complements its established roll lineup. The calorie figure and price have been provided as part of the launch details made public ahead of availability.

Availability and customer relevance

The Chicken Roll will be available from Thursday across Greggs outlets as a permanent addition rather than a limited-time item. At £1.35, it sits within Greggs’ value-focused pricing structure and is likely to appeal to customers seeking affordable on-the-go meals. The confirmation of permanent status reflects customer demand for the chain’s roll offerings.

Conclusion: Significance and what to expect

The Greggs chicken roll launch reinforces the bakery’s strategy of expanding popular ranges and offering accessible price points. For consumers, the key takeaways are the launch date (9 April), the price (£1.35) and the calorie content (305 kcal). Looking ahead, the permanent addition may shape in-store choices for regular customers and could influence future product developments within Greggs’ roll portfolio. Shoppers interested in trying the new option can expect it to be widely available from the stated launch date.