Eating With Tod Brings London’s Food Scene to Life with Festive Christmas Market

The Rise of a Digital Food Phenomenon

Curated by Eating With Tod, one of the UK’s most influential food voices, the digital food landscape has been transformed by Toby Inskip’s enthusiastic approach to showcasing London’s culinary offerings. With 1.8m TikTok followers, the influencer has become an undeniable force in shaping how Londoners discover and experience food. Tod’s indulgent approach to documenting London’s food culture has made him incredibly popular, though his visibility-driven style has sparked debate about the evolution of food criticism in the social media age.

Tod’s Festive Feast Takes Centre Stage

Tod’s Festive Feast has landed at London’s Outernet, bringing together the city’s most talked-about food names into one buzzing location. The daily gathering of London street food traders is taking over the space at Outernet, which is just beside Tottenham Court Road station. The Feast gathers a tightly edited selection of premium vendors, each with its own cult following, to curate a corner of the experience – presenting a dish created solely for the event alongside some of their existing fan favourites.

From the Ashes BBQ is making Christmas Del Piero Doughnuts (whole smoked hog, cranberry sauce, stuffing crumb in a sugared doughnut), Roll Boys will be on hand to dish out their OTT cinnamon rolls and there will be flaming hot mulled wines from Beltane & Pop, showcasing the innovative spirit that has defined Tod’s curation approach.

The Influencer’s Impact on London’s Food Culture

Love him or loathe him, you can’t get away from Eating With Tod on social if you’re even remotely interested in London’s food scene. And while the food influencer has his detractors, there’s no ignoring his massive following. The market represents more than just a seasonal event—it reflects the growing power of social media personalities to shape dining trends and create real-world experiences for their audiences. For food enthusiasts seeking Instagram-worthy moments and indulgent dining experiences this Christmas, Tod’s Festive Feast offers a concentrated showcase of London’s most talked-about street food vendors in one accessible location.