Salford City Unveils New Club Crest After Landmark Fan Vote

Introduction: A New Identity for Salford City

Salford City FC will sport a fresh new identity from the 2026-27 season after supporters voted to change the Club’s crest, marking a significant moment in the club’s modern history. This decision reflects the Ammies’ commitment to fan engagement and their evolving identity in English football. Supporters voted by a 72% majority to update the Salford City badge, reflecting a push to reconnect with the club’s identity. The move comes as the League Two club continues to build on its remarkable journey from non-league football to the English Football League.

The New Crest Design and Fan Consultation

The redesigned Salford City crest was created in collaboration with New York–based design agency MILK, following months of dialogue with supporters. The new crest includes a Rampant Lion, Salford Rose, concentric circles referencing Salford Gasworks, and custom typography inspired by Salford’s streets. These elements honour the club’s heritage and the city’s industrial history, creating a badge that resonates with local identity whilst looking forward to the future.

Recent On-Pitch Performance

The crest announcement comes during a busy festive period for the club. Dan Udoh’s penalty earned Salford a narrow 1-0 win against Harrogate Town on Boxing Day, keeping their promotion hopes alive in League Two. The victory demonstrates the team’s resilience as they compete in what has been a competitive 2024-25 campaign. Earlier this month, Salford City staged a remarkable comeback, twice, at the Peninsula Stadium to secure a 4-3 win against Colchester United, showcasing their fighting spirit.

Significance for Supporters and the Club’s Future

The new crest represents more than just a visual change—it symbolises Salford City’s evolution and ambition. For supporters, the democratic process behind the decision strengthens their connection to the club. Salford City’s new 2026 crest will debut on the team’s 2026-2027 kits, giving fans something tangible to anticipate. This rebranding aligns with the club’s broader vision under its high-profile ownership, which has transformed Salford from a non-league side into an established Football League club with aspirations for further progression up the pyramid.