Dušan Vlahović: From Transfer Listed to Potential Juventus Cornerstone

A Dramatic Turnaround in Turin

After a summer filled with transfer speculation and seemingly on his way out of Turin, Dušan Vlahović’s situation at Juventus has taken an unexpected turn. Despite rumors of interest from AC Milan and Newcastle, no appropriate offers materialized for the Serbian striker.

The 25-year-old has made a strong start to the 2025/26 season, scoring in both Serie A matches so far as a substitute. This impressive form comes even as Juventus brought in new striking options in Jonathan David and Lois Openda during the summer transfer window. His performances have made it increasingly difficult for the manager to keep him on the bench.

Financial Implications

The complexity of Vlahović’s situation stems from his contract situation, which expires at the end of this season, and his status as the highest-paid player in Serie A with a net salary of €12 million.

Analysts suggest that internal competition might be benefiting Vlahović. Unlike last season, when he had no real competition for his starting spot, the arrival of Jonathan David – who has already scored on his debut – has created healthy pressure for minutes, potentially motivating the Serbian striker to elevate his game.

Future Prospects

Recent developments have led to speculation about a potential new contract, with manager Igor Tudor reportedly not ruling out the possibility of a new deal. Vlahović is currently considered one of the favorites to win the Serie A Golden Boot if he remains in Italy.

For Juventus, the situation is particularly delicate given they invested around $90 million to sign Vlahović in January 2022. While formal contract negotiations haven’t begun, Tudor’s recent praise for the Serbian suggests a potential shift in the club’s stance regarding his future.