Dusan Vlahovic: The Unexpected Renaissance at Juventus After Summer of Transfer Speculation

A Dramatic Turnaround

The majority of this past summer was dominated by headlines about Dusan Vlahovic’s potential departure from Turin, with the Serbian striker appearing set to leave despite interest from AC Milan and Newcastle.

However, the 25-year-old has engineered a remarkable turnaround, making an impressive start to the 2025/26 season by scoring in both Serie A matches as a substitute.

The Transfer Saga

Juventus had been keen to offload Vlahovic’s substantial salary of €12 million net for the 2025/26 campaign and were considering selling him to fund the acquisition of Kolo Muani. However, the market for Vlahovic proved challenging, with many potential suitors having already secured other striking options this summer.

Current Status and Performance

Despite Juventus bringing in new striker options in Jonathan David and Lois Openda during the summer transfer window, Vlahovic’s recent performances have made him increasingly difficult to ignore. His overall contribution to Juventus has been significant, with an impressive tally of 74 goals in 147 matches (60 goals and 14 assists).

Future Prospects

While a summer exit seemed inevitable, recent developments have sparked discussions about a potential new contract. His impressive performances from the bench have caught the attention of manager Igor Tudor, who hasn’t ruled out the possibility of offering Vlahovic a new deal.

The Serbian striker is now among the favorites for the Serie A Golden Boot, and Juventus faces a crucial decision regarding his future. Having invested approximately $90 million in January 2022 for his signature, the club is wary of losing such a valuable asset for free. While formal contract negotiations haven’t begun, Tudor’s recent praise for the Serbian suggests a possible change in the club’s stance.