York City Balances Historic Heritage with Sustainable Growth

York’s Tourism Economy Thrives in 2024

York, one of England’s most historic cities, has demonstrated remarkable economic resilience and growth throughout 2024. Tourism contributed an outstanding £2.01 billion to York’s economy in 2024 – a 5.4% increase from 2023, reflecting the city’s enduring appeal as a premier destination for both domestic and international visitors.

York welcomed an impressive 9.4 million visitors, marking a 5% increase on 2023. This growth underscores the success of strategic efforts to attract and engage tourists whilst maintaining the city’s unique character. The tourism sector has proven vital to local employment, with 16,788 employees (FTEs) supported directly and indirectly by tourism, up 4.8% from 2023.

New Tourism Strategy Prioritises Sustainability

Recognising the need to balance growth with community wellbeing, a new 8-year tourism strategy for York has been officially adopted by the City of York Council. This comprehensive framework marks a significant shift towards regenerative tourism practices that benefit both residents and visitors alike.

York welcomes 8.9 million visitors annually, contributing £1.73 billion to the local economy and supporting over 17,000 jobs. The strategy emphasises five key priorities, including creating a regenerative visitor economy and ensuring local people experience the best of their city alongside visitors. Academic institutions have played a crucial role, with York St John University conducting research into sustainable tourism models from around the world.

Environmental Progress and Carbon Reduction

York has made significant strides in environmental sustainability. City of York Council has confirmed there’s been a 16 per cent reduction in city-wide carbon emissions since 2021, demonstrating tangible progress towards climate goals. This achievement aligns with broader regional ambitions, as North Yorkshire aims to become the UK’s first carbon negative region.

The city continues to invest in its historic infrastructure, with work on York’s historic City Walls continuing to progress smoothly as part of the Bootham Bar conservation project. These efforts preserve the city’s medieval character whilst incorporating modern sustainability practices.

Looking Ahead: York’s Sustainable Future

As York enters 2025, the city stands at an important crossroads. The challenge ahead involves maintaining tourism growth whilst ensuring benefits reach local communities and protecting the historic environment that makes York special. The newly adopted tourism strategy, combined with measurable carbon reduction achievements, positions York as a leader in sustainable heritage tourism.

For residents and visitors alike, York’s commitment to balancing economic prosperity with environmental responsibility offers a model for historic cities worldwide. The coming years will test whether this ancient city can successfully navigate the demands of modern tourism whilst preserving its irreplaceable heritage for future generations.