Heart FM Undergoes Major Programming Transformation in 2025

Introduction: A New Era for Britain’s Favourite Radio Station

Heart FM, one of the United Kingdom’s most popular commercial radio networks, has undergone significant programming changes in early 2025. Heart stations in England ended local and regional programming on 21 February 2025, but retaining local news bulletins and advertising. This transformation affects millions of listeners across the country who tune in daily to the station known for its ‘feel good’ music and popular breakfast show hosted by Jamie Theakston and Amanda Holden.

Understanding the Programming Restructure

Heart is a network of thirteen independent adult contemporary radio stations in the United Kingdom, broadcasting a mix of local and networked programming, although only the stations in Scotland and Wales still have their own shows. The move represents a significant shift in Heart’s operational strategy, consolidating most of its English broadcasts into national programming whilst maintaining regional identity through local news coverage.

Scotland and Wales will retain their respective local programming. This means listeners in these nations will continue to enjoy region-specific content, presenters, and programming tailored to their communities. Jagger & Woody will continue to host Heart Drive across Wales.

Heart FM’s Continued Success and Audience Reach

Despite the programming changes, Heart FM remains a dominant force in British radio. According to RAJAR, the Heart ‘brand’ (including the network of the main Heart station and digital spin-off stations) had an average weekly audience of 12.8 million during the July to September 2025 quarter, with the main Heart network reaching an average weekly audience of 9.4 million during same period. The station continues to compete strongly with BBC Radio 2 for listeners seeking adult contemporary music and entertaining presenters.

Conclusion: Balancing National Scale with Local Relevance

The February 2025 restructuring marks a pivotal moment in Heart FM’s evolution, reflecting broader changes in the commercial radio landscape following regulatory adjustments. Whilst English regions have lost dedicated local programming, the retention of local news, weather, and traffic updates ensures listeners maintain connection to their communities. For Scotland and Wales, continued investment in regional programming demonstrates Global’s commitment to serving distinct national audiences. As Heart FM adapts to this new model, its success will depend on balancing the efficiency of national broadcasting with the local touchpoints that keep communities engaged and informed.