Hits Radio Continues UK Expansion with New Stations and Live Events

Introduction: Why Hits Radio Matters in British Broadcasting

Hits Radio has emerged as one of the United Kingdom’s most significant contemporary hit radio networks, connecting millions of listeners to the biggest chart hits and throwback tracks. Owned and operated by Bauer Media Audio UK, the network launched in 2018 with the rebranding of Bauer’s Manchester station Key 103 and has since expanded with various local stations rebranded under the Hits Radio banner. As of December 2024, the network has a combined reach of 7.1 million weekly listeners, demonstrating its growing influence in the competitive radio landscape.

Recent Network Expansion and New Stations

Hits Radio has undergone significant expansion throughout 2024 and 2025, broadening its appeal to diverse audiences. Kiss was replaced by Hits Radio at 10.00pm on 22 September 2024 across the West of England, in London and in Norfolk, marking a strategic consolidation of Bauer’s radio properties. The network has also introduced targeted content for different music preferences. On Monday 16 September 2024, Hits Radio Chilled launched playing ‘laid back hits and throwbacks’, with the first programme hosted by Irish singer-songwriter Cian Ducrot. On 31 March 2025, Bauer launched two decades spin-off stations Hits Radio 90s and Hits Radio 00s, catering to listeners seeking nostalgic music from specific eras.

Hits Radio Live: Bringing Music to the Masses

One of Hits Radio’s most successful ventures has been its live concert series, Hits Radio Live, which brings popular artists to venues across the UK. The 2024 events featured Sugababes, Tom Grennan, Rita Ora, Leigh-Anne and more, with shows at bp pulse LIVE in Birmingham and in Manchester on Friday 22nd and Saturday 23rd November. The concerts have become highly anticipated events on the music calendar, offering fans the chance to see multiple chart-topping artists in a single night. Despite some logistical challenges at newer venues, the events continue to draw large crowds and positive reviews from attendees.

Conclusion: Significance for UK Radio Listeners

Hits Radio’s continued expansion reflects the evolving landscape of British radio broadcasting, where consolidated networks can reach vast audiences while maintaining some local character. The network’s success demonstrates strong audience appetite for contemporary hit music mixed with nostalgic throwbacks. With its growing listener base, expansion into niche programming through spin-off stations, and successful live events, Hits Radio is positioned to remain a major player in UK radio for years to come. For listeners across England, Wales and Scotland, the network provides accessible entertainment through multiple platforms, from traditional FM broadcasts to digital streaming, ensuring the biggest hits remain within reach.