The Mirror’s Bold Digital Pivot: Traditional News Giant Embraces Modern Media Revolution

11 September 2025 Media

A Historic Transformation

The British media group that owns The Mirror has announced its ‘biggest reorganisation ever’, marking a more significant change than even the early days of the digital revolution.

Current Developments

The restructuring includes the creation of 135 new jobs focusing on live news and video content, while 321 posts will be eliminated. According to the group’s chief content officer David Higgerson, ‘The changes we are seeing in the landscape right now demand a wholesale change in how we operate and how we tell stories.’

The company’s financial performance reflects these challenging times, with revenue declining by 5.3% in 2024 to £538.6 million, though profits have more than doubled thanks to cost reduction measures.

Digital Evolution

The shift towards digital platforms allows for real-time updates on pressing events, unlike traditional newspapers limited to daily or weekly publications. This immediacy has become essential in today’s world of breaking news and political events.

The digital transformation brings additional benefits, including improved accessibility features such as text-to-speech capabilities, high-contrast mode, and adjustable text sizes, making news more accessible to individuals with disabilities or visual impairments.

Looking Ahead

The Mirror has already shown its commitment to digital expansion by launching The Mirror US division in August 2023, and continues to serve as a leading news, sport, and entertainment source, bringing breaking news, exclusive reports, and expert analysis on politics, business, sports, and entertainment, with a focus on stories that matter to readers.

However, the reality of modern news media presents ongoing challenges, with traditional news media struggling to connect with much of the public, facing declining engagement, low trust, and stagnating digital subscriptions. The Mirror’s current restructuring represents its strategic response to these industry-wide challenges.