TVN24 Evolves: Digital Expansion and Ownership Developments Shape Poland’s Leading News Channel

10 September 2025 Media

Digital Evolution and Market Position

TVN24, Poland’s premier 24-hour commercial news channel, has been operating since August 9, 2001, and is currently owned by US-based media company Warner Bros. Discovery. The channel has launched an ambitious digital expansion with TVN24+, set to go live on April 24, 2025. This new platform is being positioned as a comprehensive space for viewers seeking deeper insights and broader perspectives on world events.

Ownership Developments

Recent developments indicate potential changes in TVN24’s ownership structure, with Italian broadcast company MediaForEurope (MFE) reportedly submitting a non-binding bid for the channel. Other interested parties include Polish businessman Michal Solowow and media group WP Holding. This comes as Poland’s President Donald Tusk announced plans to block the sale of broadcasters to ‘hostile’ states, while Warner Bros Discovery is working with JPMorgan on the potential sale, which could be valued at up to €1 billion.

Digital Platform Features

The new TVN24+ platform offers comprehensive content including live streams, video formats, podcasts, articles, and audio versions of articles. The service incorporates content from TVN24 GO, TVN24, and TVN24 BiS, featuring popular programs like Fakty, Superwizjer, and Czarno na Białym. This digital transformation is part of Warner Bros Discovery’s long-term strategy, aimed at meeting user expectations with a comprehensive content ecosystem while maintaining high journalistic standards.

Market Impact and Future Outlook

TVN24 maintains its position as a critical voice in Polish media, known for its pro-European stance and professional, high-quality journalism. The launch of TVN24+ is supported by a comprehensive promotional campaign across multiple channels, including TV, online platforms, press, radio, and outdoor advertising, demonstrating the channel’s commitment to maintaining its leading position in Poland’s media landscape.