Oliver Norris: The Brother Behind Lando’s Success and a Racing Simulator Pioneer
Introduction: The Norris Brothers’ Motorsport Legacy
While Lando Norris won the Formula One World Drivers’ Championship in 2025 with McLaren, capturing global attention, his older brother Oliver Norris has been quietly revolutionising motorsport training technology. Oliver was also involved in karting on a competitive level until 2014, but chose a different path that would ultimately support not just his brother’s journey to F1 glory, but hundreds of professional drivers worldwide.
From Karting Competitor to Business Innovator
Oliver raced in motorsport for 8 years from go-karting to Formula racing, working alongside his brother, Lando Norris, to support his progression into Formula One. When Lando was seven he started karting, by eight he was competing together with his brother Ollie, creating a formidable sibling partnership on the track. The extensive travel across Europe to access quality simulators inspired Oliver to create a solution closer to home.
Cool Performance: Building a Racing Simulator Empire
He is the CEO and founder of Cool Performance, a company specialising in professional racing simulators. The development of the Formula Pro racing simulator was a key part of Lando’s journey to F1, and it remains an essential training tool he uses today. The company has achieved remarkable success, with 9 F1 drivers & 250+ professional drivers now using Cool Performance simulators.
Cool Performance simulators are developed from years of first hand Formula and GT racing experience from our founders Adrian Quaife-Hobbs and Oliver Norris. Our systems are engineered in collaboration with Quaife Engineering and refined through feedback from the sport’s top drivers including F1 and GT drivers. The authenticity of these simulators has made them essential training equipment for elite motorsport.
Family Support Behind Championship Glory
The Norris family’s dedication to motorsport extends beyond Oliver and Lando. They have four children together, Lando, Oliver, Cisca and Flo, who is an international showjumper in Great Britain. “I’ve done 400 races with Lando,” father Adam Norris revealed, highlighting the family’s extraordinary commitment. Adam, a Bristol-born pensions entrepreneur, bankrolled his sons’ racing careers after amassing a substantial fortune.
Conclusion: A Legacy Beyond the Track
Oliver Norris exemplifies how success in motorsport extends beyond driving. His transition from competitive karting to founding a company that serves the world’s top racing talent demonstrates entrepreneurial vision matched with technical expertise. As Lando celebrates his world championship, Oliver’s Cool Performance continues shaping the next generation of racing champions, proving that the Norris brothers’ impact on motorsport reaches far beyond the podium. With 72K followers on Instagram, Oliver maintains a growing presence in both motorsport and business communities, cementing his position as an influential figure in racing technology.