Global Player Launches Inaugural Awards 2025, Honouring UK’s Most Popular Artists and Podcasters
Introduction: A New Benchmark in UK Entertainment
Launched in December 2025, the Global Player Awards spotlight the biggest names across music, radio and podcasting. This prestigious new celebration marks a significant milestone for the UK media landscape, recognising the artists and content creators who have genuinely connected with millions of listeners. Global today (Thursday, December 11) announced the winners of its inaugural Global Player Awards 2025, a prestigious celebration of the most listened to artists, podcasters and breakthrough talent shaping culture across the UK, powered by Global’s proprietary data.
Record-Breaking Achievement: The Two Billion Listens Award
The Global Player Awards introduced a groundbreaking category that sets a new standard in UK radio. The Global Player Awards 2025 spotlight the biggest names across music, radio and podcasting, including the launch of a new benchmark category, the Two Billion Listens Award, recognising artists who have surpassed an extraordinary two billion listens across the entire Global portfolio. Only a small percentage of artists worldwide reach over two billion streams in a year, illustrating a substantial, dedicated fanbase, with their music resonating widely with audiences – and this is the first time this prestigious benchmark is recognised within UK radio.
This year, Ed Sheeran, Teddy Swims, and Myles Smith all receive Global Player Awards for Two Billion Listens, underlining their huge cultural reach and the depth of their connection with listeners. Ed Sheeran expressed his gratitude, noting the remarkable scale of this achievement over his 15-year career.
Legend Status and Podcast Excellence
Elton John has been named the Global Player Awards Legend for 2025. The award celebrates a career that continues to shape music globally, recognising artists active for over 20 years who remain most listened to across all Global stations.
In the podcasting sphere, Podcast powerhouse The News Agents secures Best Podcast Show, and is officially the most listened to podcast on Global Player, with its smart, pacey take on the day’s headlines continuing to enthral millions every day. Meanwhile, Christiane Amanpour Presents: The Ex Files with Jamie Rubin, named Biggest New Podcast for its gripping storytelling and sharp journalism.
Significance for UK Culture and Media
Ashley Tabor-King CBE, Founder & Executive President of Global, said: “We are delighted to launch the Global Player Awards, based entirely on what people are choosing to listen to every day. This data-driven approach ensures the awards authentically reflect listener preferences rather than industry voting or subjective criteria.
The Global Player Awards represent more than celebration—they provide valuable insights into UK cultural trends and consumption patterns. With breakthrough artists like Alex Warren, MOLIY, and Sombr gaining recognition across different genres, the awards showcase the diverse musical landscape that resonates with British audiences. As streaming continues to dominate how people consume audio content, these awards establish important benchmarks for success in an increasingly digital entertainment ecosystem.