Football on TV Today: Complete Guide to Live Matches and Streaming Options

Why Finding Football on TV Today Matters More Than Ever

In today’s rapidly evolving media landscape, knowing where to watch football on TV has become increasingly important for fans worldwide. Streaming reached a historic milestone in May 2025 as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, with streaming representing 44.8% of TV viewership. This transformation means football fans must navigate multiple platforms to catch their favourite matches.

In the UK, Premier League fixtures are shown on Sky Sports and TNT Sports with up to 270 games shown live each season, with Sky Sports showing a minimum of 215 Premier League TV fixtures and TNT Sports showing 52 matches. Meanwhile, live English football includes coverage from the Championship, League One, League Two and Carabao Cup on Sky Sports and ITV, whilst the FA Cup is shown on BBC and TNT Sports.

The Streaming Revolution Transforms Football Viewing

The NFL is simultaneously driving a massive resurgence in broadcast viewing and propelling gains for key streaming services, distinguishing itself as the irrefutable multiplatform catalyst of the fall TV season. Major platforms like Amazon Prime, Netflix, and Peacock are aggressively bidding for exclusive content, fundamentally changing how sports are distributed and consumed.

Overall, 27% of sports fans still watch games or matches on TV each week, while 23% stream them online – showing that online viewership is quickly catching up to traditional TV. This shift reflects changing consumption patterns, particularly among younger demographics who increasingly prefer digital platforms for sports content.

Navigating Multiple Platforms and Subscription Services

With 42% of US internet households paying for traditional pay TV service in Q1 2025, down from 62% in Q1 2020, over half (55%) of SVOD households now subscribe to five or more SVOD services. This fragmentation creates both opportunities and challenges for football fans seeking comprehensive coverage.

Sports fans are among the most valuable viewers, spending an average of $88 per month on streaming services, compared with $64 per month by those who don’t watch sports. However, more than half (57%) of sports viewers face challenges when viewing live sports, including nearly a third (30%) highlighting that they did not subscribe to a streaming service airing a specific event.

What This Means for Football Fans Today

The transformation of football broadcasting requires fans to be more informed than ever about their viewing options. Whether watching Premier League action on Sky Sports, NFL games on Amazon Prime’s Thursday Night Football, or catching highlights on social media platforms, understanding the broadcast landscape is essential.

Fueled by football season, ad supported TV viewing peaked in September 2025, with streaming capturing 46.4% of the ad-supported viewing total, followed by cable (27.2%) and broadcast (26.4%). This data underscores football’s continued power to drive viewership across all platforms, making it crucial for fans to know exactly where and when their matches are being broadcast each day.