Hashtag United: How Social Media’s Football Club Is Shaping the Future

A New Era for Digital Football

Hashtag United represents a revolutionary approach to modern football. This semi-professional football club based in Essex, England, currently competes in the Isthmian League Premier Division and plays at Parkside, Aveley. What sets this club apart is its unique origin story and continued digital presence.

From YouTube to the Football Pyramid

Hashtag United Football Club was formed in March 2016 by Spencer Carmichael-Brown, a football YouTuber better known as Spencer FC or Spencer Owen. The club has experienced remarkable growth since joining the English football league system. In 2022-23, Hashtag won 21 league matches in a row, going on to win the North Division title and earning promotion to the Isthmian League’s Premier Division.

Recent Developments and Stadium News

In a significant development, Hashtag United recently secured a long-term home as they continue their ambitious journey. After four memorable seasons at the Len Salmon, the club announced that from the 2024-25 season their men’s home games would be played at Parkside, Aveley, meaning that for the first time both their men’s and women’s teams would be playing at the same ground.

The 2025-26 season is Hashtag United’s 8th season of chapter 2 and 3rd in the Isthmian League – Premier Division. Hashtag United’s previous match was against Dartford in Isthmian Football League, Premier Division, with the match ending in a draw (2-2).

Global Ambitions Beyond Non-League Football

Beyond their domestic league campaigns, Hashtag United has ventured into international competitions. Hashtag United has been returning to Cary for the third time, advancing to the knockout stages in both 2023 and 2024 in The Soccer Tournament, and as one of the most experienced teams in the event, they hope to take the $1 million prize back across the pond.

Significance for Modern Football

Hashtag United’s journey demonstrates how digital media and traditional football can successfully merge. The club’s ability to build a substantial following through social media while climbing the English football pyramid showcases a new model for grassroots football development. With over 50 youth teams and operations spanning men’s, women’s, and esports divisions, Hashtag United continues to redefine what a modern football club can be, proving that innovation and tradition can coexist in the beautiful game.