Sky Sports News Expands Coverage with Historic Broadcasting Deals

Sky Sports Cements Position as UK’s Leading Sports Broadcaster

Sky Sports News continues to dominate the British sports broadcasting landscape in 2025, with a series of landmark announcements that have significantly expanded its coverage portfolio. Sky Sports and Augusta National Golf Club have announced a new multi-year extension to their long-standing partnership, keeping Sky Sports and NOW as the exclusive home of The Masters Tournament in the UK and Ireland. This deal follows the most comprehensive Masters coverage to date in 2025, which helped deliver the most-watched day in Sky Sports history, with a peak audience of 1.85 million as Rory McIlroy won his first Green Jacket.

Record-Breaking Viewership and Premier League Expansion

The broadcaster has dramatically increased its football coverage, with the broadcaster increasing the number of exclusively live matches from 128 to a minimum of 215 for the new Premier League season. This huge uptick of games all in one place at the start of the new rights holder four-year cycle includes every displaced match at 14.00 on Sundays, a first for a UK broadcaster. The expansion represents Sky Sports’ commitment to providing comprehensive sports coverage to its subscribers and demonstrates the platform’s technical capabilities in delivering simultaneous broadcasts.

European Football Returns to Sky Sports

In a significant coup for the network, Sky Sports has announced a new four-year partnership with UEFA to exclusively broadcast every match from the UEFA Europa League and UEFA Conference League in the UK from the 2027/28 season. This marks the return of European football competitions to Sky Sports after several years with rival broadcasters. The deal strengthens Sky Sports’ position as the home of football in Britain, complementing its existing Premier League, EFL, and WSL coverage.

Significance for Sports Fans

These developments underscore Sky Sports News’ evolution from a traditional broadcaster to a comprehensive digital sports platform. The renewed agreement will see almost 20 per cent more live coverage on Sky Sports across the week from Augusta National, including dedicated feeds from Amen Corner, Featured Groups, and Live on the Range. For British sports enthusiasts, this means unprecedented access to premium sporting content across multiple disciplines, from football and golf to darts and cricket, all available through Sky Sports’ channels and streaming services. The investment in rights and technology positions Sky Sports News as the definitive source for live sports broadcasting in the United Kingdom for years to come.