BBC Sport: Britain’s Premier Digital Sports Destination
The Evolution of BBC Sport’s Digital Presence
BBC Sport brings breaking news across the world of sport including football, cricket, rugby union, rugby league, F1, tennis, golf, athletics and much more. The platform, accessible via bbc.co.uk/sport, has become an essential destination for millions of sports enthusiasts seeking real-time updates, live scores, and comprehensive coverage of sporting events.
The BBC Sport app offers in-depth results, analysis, live scores, match stats and text commentaries — keeping users up-to-date with all the action when on the go. This multi-platform approach ensures audiences can access content across television, mobile apps, and digital platforms, maintaining the BBC’s position as a trusted sports broadcaster.
Major Broadcasting Rights and Partnerships
In 2025, BBC Sport has strengthened its sports portfolio significantly. BBC Sport has secured a new deal to bring football action from La Liga to fans across the UK with a multi-year digital rights agreement for BBC Sport’s social and digital platforms. Additionally, BBC Sport and Athletic Ventures confirmed a new five-year deal to broadcast coverage of the biggest UK athletics events, including the London Athletics Meet, until 2029.
ITV and BBC Sport have jointly secured the broadcasting rights for the FIFA Women’s World Cup 2027, meaning the event will remain free-to-air for audiences throughout the UK. These partnerships demonstrate the BBC’s commitment to maintaining accessible sports coverage for British audiences.
Enhanced User Experience and Features
Users can create a personalised “My Sport” page to bring together stories, results and fixtures for the sports they love. The platform offers over 350 different topics to follow including favourite teams or sports. This personalisation feature has become increasingly popular among users seeking tailored content.
Sport experiences delight tens of millions of users over billions of visits each year, no matter what device they use or their accessibility needs. The platform’s technical infrastructure has been modernised through digital transformation initiatives, ensuring faster loading times and improved user navigation.
Looking Ahead: BBC Sport’s Future
As sports consumption continues to evolve digitally, BBC Sport remains at the forefront of innovation in sports broadcasting. BBC Sport’s rights portfolio encompasses the FIFA World Cup 2026 and 2030, the Olympic Games, UEFA Euro 2028, Women’s Rugby World Cup 2025, Wimbledon Championships, FA Cup, Women’s Super League, and Match of the Day featuring Premier League and Champions League highlights.
For British sports fans, bbc.co.uk/sport represents more than just a website—it’s become an integral part of how the nation engages with sport. With continued investment in digital platforms, expanded broadcasting rights, and commitment to free-to-air coverage, BBC Sport is well-positioned to serve audiences across all devices and platforms for years to come.