Tommy Fleetwood Kicks Off 2026 Season with Bold New Look at Dubai Invitational
Introduction: A New Era for Golf’s Rising Star
English golfer Tommy Fleetwood has made headlines at the start of 2026, not just for his impressive world ranking but for a surprising wardrobe change. Fleetwood, who enters 2026 as World No.3, was seen sporting a lululemon polo shirt and baggy trousers during his Monday practice round at Dubai Creek Resort. After over a decade with Nike, the shift has sparked widespread speculation about his sponsorship deals and what lies ahead for one of golf’s most consistent performers.
Defending Champion Returns to Dubai
Tommy Fleetwood won the inaugural Dubai Invitational after pipping Rory McIlroy in a dramatic final day, and both men are back to headline a strong field once again. The tournament, which alternates years with the Team Cup, represents a significant opportunity for Fleetwood to build on his remarkable 2025 season. Fleetwood arrives as the reigning champion in Dubai, riding high after a monumental Ryder Cup triumph in 2025 and his maiden PGA Tour win at the Tour Championship.
The Nike to Lululemon Switch
The most talked-about development involves Fleetwood’s apparel. For over a decade, Tommy Fleetwood has worn Nike golf apparel but, during a practice round at this week’s Dubai Invitational, the Englishman was seen wearing a different brand to normal. Golf fans were quick to notice the change when TaylorMade posted practice footage. Although nothing has been made official yet, Fleetwood was spotted wearing Lululemon apparel in Dubai. This marks a potentially significant shift in the golf apparel landscape, as Lululemon seeks to expand its presence in professional golf.
Chasing the Top Two
Beyond sponsorship changes, Fleetwood has set his sights on challenging the world’s elite players. “There is a clear gap, those two guys are definitely the best golfers in the world. I am just one of the players in the pack behind that has some catching up to do there.” Despite his recent success, including victories at the Tour Championship and DP World India Championship, Fleetwood remains focused on improvement, particularly in major championships where he admits he didn’t contend strongly in 2025.
Conclusion: What 2026 Holds
As Tommy Fleetwood embarks on the 2026 season with fresh confidence and possibly new partnerships, golf fans worldwide are watching closely. His combination of elite ball-striking, newfound winning momentum, and hunger for major championship success positions him as one of the sport’s most compelling figures. Whether the Lululemon partnership becomes official or not, Fleetwood’s focus remains clear: chase down Scheffler and McIlroy while capturing that elusive major title. The Dubai Invitational serves as the perfect stage to begin what could be a breakthrough year for the 34-year-old Englishman.