Opta Stats Revolutionizes Sports Analytics with AI-Powered Metrics and US Market Expansion

Leading the Evolution of Sports Analytics

Opta Sports, a British sports analytics company, has established itself as a global leader, providing data for more than 30 sports across 70 countries, serving diverse clients from leagues and federations to broadcasters and betting websites.

In a landmark development, the company recently held its 12th annual Opta Forum for the first time in the United States. The event, which took place on June 3rd, 2025, in New York City, brought together top executives from global and U.S. sports media to explore the intersection of data and AI in sports storytelling.

Innovative Features for 2025-26 Season

In preparation for the 2025-26 European seasons, Opta Vision hosted an exclusive workshop at their Paddington HQ, showcasing their latest innovations to Premier League clubs, broadcasters, journalists, and football analysts. The session introduced new metrics designed to provide deeper, more actionable insights.

Key innovations include:
– Off-Ball Runs tracking for both attacking and defensive movements
– Pressure Intensity analysis for measuring pressing behaviour
– Line-Breaking Passes identification
– Shape Analysis for visualising team formations
– Pass Predictions for evaluating decision-making

Impact on Global Sports

Opta data has become the universal language of sport, trusted worldwide for its accuracy, depth, and detail. The company powers experiences across all major sports, serving the world’s biggest broadcasters, websites, apps, news outlets, sportsbooks, and fantasy games.

Through OptaAI Studio, the company has unlocked new storytelling capabilities by combining their vast live sports database with market-leading AI capabilities, generating new metrics and delivering unique, actionable insights.

Future Outlook

With the 2026 FIFA World Cup on the horizon, Opta is positioning itself to leverage soccer’s momentum as a catalyst for evolving the entire U.S. sports ecosystem’s approach to fan engagement and storytelling. The Opta brand maintains its position as a globally recognized and trusted entity, acknowledged for its independence, consistency, and accuracy by coaches, players, journalists, broadcasters, brands, sports apps, and fans worldwide.