Vertex AI’s 2025 Evolution: How Google’s AI Platform Is Reshaping Enterprise Innovation

The Growing Impact of Vertex AI

Over 4 million developers are now building with Gemini models on Vertex AI, contributing to a remarkable 20× increase in platform usage over the past year. This rapid adoption spans across Gemini, Imagen (for image generation), and Veo (for video generation), making Vertex AI the only platform with generative media models across video, image, speech and music.

Latest Platform Innovations

August 2025 has brought significant updates to Vertex AI that go beyond incremental improvements, introducing game-changing features for businesses looking to scale AI responsibly and efficiently. These updates address key enterprise concerns such as customization, security, and workflow automation.

Key developments include:
– Lyria: Google’s text-to-music model (available in private preview)
– Veo 2: New editing and camera controls for video content refinement
– Chirp 3: Featuring Instant Custom Voice with just 10 seconds of audio input
– Imagen 3: Enhanced image generation and inpainting capabilities.

Enterprise Integration and Partnerships

In a significant move, Oracle and Google Cloud have expanded their partnership, offering customers access to Google’s advanced AI models, starting with Gemini 2.5, via Oracle Cloud Infrastructure (OCI) Generative AI service. This enables Oracle customers to build AI agents for various use cases, including multimodal understanding, advanced coding, productivity automation, and knowledge retrieval.

Future Outlook

Looking ahead, Google has announced its seventh-generation TPU, Ironwood, scheduled for release later this year. This represents the most powerful chip ever built by Google and will enable the development of next-generation AI models. These developments solidify Google Cloud’s position as an enterprise AI leader, with a focus on customization, automation, and collaboration. For organizations looking to scale their AI capabilities, Vertex AI offers a comprehensive platform for experimentation and deployment.