This Morning: The ITV Show That Keeps Britain Entertained
Why This Morning Matters to British Television
This Morning has aired on ITV for over 35 years, making it one of the longest-running daytime programmes on British television. The show has become an essential part of British morning culture, offering a variety of news, showbiz, fashion, health and beauty, lifestyle, home and garden, food, technology, live phone-ins, and competitions. Its enduring popularity demonstrates the programme’s ability to adapt to changing audiences whilst maintaining its core appeal.
Current Presenters and Recent Developments
Following significant changes in 2023 and early 2024, the current main presenters are Ben Shephard, Cat Deeley, Alison Hammond and Dermot O’Leary. On 16 February 2024, Shephard and Deeley were announced as the show’s new permanent presenters and they started presenting Monday–Thursday from 11 March. The presenting team also includes Josie Gibson and Craig Doyle as recurring presenters.
Festive Programming and Continued Success
This Morning continues to deliver special content during the holiday season. For a fifth year running, Good Morning Britain, Lorraine and This Morning will broadcast Christmas Day specials, from 7am on ITV1 and ITVX. Recent episodes have featured festive segments including celebrity guests discussing pantomime performances and Christmas lifestyle advice. The show also recently celebrated winning at the 2025 National Television Awards!
What This Means for Viewers
This Morning’s longevity and continued evolution demonstrate its importance to British daytime television. With a refreshed presenting team and commitment to diverse content ranging from serious news discussions to lighthearted entertainment, the programme maintains its relevance for modern audiences. As it continues to broadcast weekday mornings, This Morning remains a comforting constant in an ever-changing media landscape, providing millions of viewers with their daily dose of information, inspiration and entertainment.