This Morning Begins New Chapter as ITV Implements Major Daytime Overhaul
ITV’s This Morning Embarks on Fresh Era
On 5 January 2026, This Morning moved to The H Club Studio alongside its ITV Daytime counterparts. The beloved British daytime programme, which has aired on ITV for over 35 years, making it one of the longest-running daytime programmes on British television, has entered a transformative period as part of sweeping changes to ITV’s daytime schedule.
Understanding the Changes
The relocation marks a significant shift for the award-winning show. This Morning moved to The H Club Studio alongside its ITV Daytime counterparts. The programme relaunched with a new set, remixed theme tune and updated titles and graphics. These changes come as ITV implements cost-saving measures across its daytime programming lineup.
This Morning will remain in its 10am-12.30pm slot on weekdays throughout the year, providing continuity for viewers despite the broader shake-up. It is currently presented by Ben Shephard and Cat Deeley from Monday to Thursday with Dermot O’Leary and Alison Hammond presenting on Fridays.
Production and Studio Transformation
The changes see Good Morning Britain moving to ITN headquarters, whilst Lorraine, This Morning and Loose Women all now share the same studio in Covent Garden. In October 2025, it was announced that Multistory Media would take over production of the series beginning in January 2026, as part of a plan to merge ITV Studios Daytime into the label.
The restructuring hasn’t come without cost. The changes saw 220 jobs lost as part of the cost cutting measures. However, ITV maintains that the efficiencies gained from the changes in the production of these shows will be reinvested in other genres while ensuring viewers will continue to see all of the live, topical Daytime shows they know and love.
What This Means for Viewers
Despite the behind-the-scenes transformation, This Morning continues to deliver its signature mix of content. The programme features a variety of news, showbiz, fashion, health and beauty, lifestyle, home and garden, food, technology, live phone-ins, and competitions. The show’s enduring success is reflected in its accolades, having won the National Television Award for Best Daytime/Live Magazine Show for 12 years running, from 2011 to 2022.
As This Morning navigates this new chapter, its commitment to remaining a cornerstone of British daytime television remains steadfast, continuing to serve millions of viewers with its daily dose of entertainment and information whilst adapting to the evolving broadcasting landscape.