ITV TV Guide: Autumn 2025 Brings Record-Breaking Streaming and Premium Content to British Screens

10 September 2025 Television

The Evolution of ITV Viewing in 2025

ITVX has established itself as the UK’s freshest streaming service, offering exclusive new shows, blockbuster films, live events, and thousands of boxsets in one convenient location. The platform has demonstrated remarkable growth, with record-breaking achievements including a billion streams in a single quarter for the first time ever.

Streaming Success and Viewing Habits

The network’s digital transformation has proven highly successful. Traditional favourites like Coronation Street and Emmerdale have accumulated 124 million streams on ITVX this year alone, with soap viewing showing a significant 35 percent increase compared to the first quarter of 2024.

Autumn 2025 Programming Highlights

The autumn schedule features an impressive lineup of star-studded drama, top entertainment, reality shows, and major sporting events. Notable highlights include the return of Adrian Dunbar in the second series of the detective drama ‘Ridley’. ITVX has also secured several high-profile acquisitions, including ‘Fight Night: The Million Dollar Heist’ featuring an all-star cast including Kevin Hart and Samuel L. Jackson, while expanding its reality content offering with ‘Hayu Select’, which will add over 750 hours of content to the subscriber package.

Sports and Schedule Changes

The network maintains its commitment to sports coverage, although this can impact regular programming. For example, England’s European qualifier match against Serbia will be broadcast live on ITV from 7pm with kick-off at 7.45pm.

Looking Ahead

As autumn approaches and the nights grow longer, ITV’s lineup continues to evolve with a mix of returning favourites and exciting new arrivals across all major platforms, promising viewers an exceptional viewing experience. The combination of traditional broadcasting and digital streaming represents ITV’s commitment to meeting diverse viewer preferences in an ever-changing media landscape.